Description: This article presents the idea that a New Product Notebook, which contains all of the aspects of a product's development and is accessible to all involved, can make the product development process more efficient.

Description: Subtitle: My real-life connection to (almost) every supplemental product Data is king, but maybe it should be dethroned once in a while so we can better understand the "why" behind the data.

Description: Behavioral science reveals that consumers tend to assess risk emotionally, through perceptions rather than calculations. So, will COVID-19 change risk perceptions in the long term -- and similarly increase life insurance sales? Insurers should take nothing for granted

Description: Continuing our series related to the exposition of distribution terms that may be unclear or misunderstood, our focus in this article is on critical service and support components for sales and distribution, accompanied by a summary of the regulatory oversight of insurance sellers and distributors and a few common terms related to that oversight

Description: This article presents a fable about the issues that arise between marketers and actuaries in the product development process.

Description: This is an article about baby boomers and marketing communication. From News Direct, May 2006, Number 53.

Description: Chairperson description of current MaD section activity and upcoming webcasts and other emerging section content

Description: Feature article clarifying terms used in life insurance distribution